LAUNCH WEBINAR RECAPS:

Below are the materials presented during the launch.  The materials are grouped by the system requirements, which are Essendant On-Your-Behalf/Do-It-Yourself Email and sales-I license. Please review the one that aligns to your system adoption.

HOW IT WORKS:

	+		=
CUSTOMER SALES DATA		EMAIL AUTOMATION		INCREASED REVENUE
				EMAIL SALES PRO
sales-i analyzes your point-of-sale data to identify customers who match specific buying behavior patterns.		Essendant triggers strategic email communications from a portfolio of pre-built campaigns.		Increased sales and loyalty from personalized and ongoing customer engagement!

EMAIL SALES PRO BENEFITS:

HOW IT PERFORMS:

WHAT CUSTOMERS ARE SAYING:

EMAIL SALES PRO CAMPAIGN TYPES:

CROSS-SELL CAMPAIGNS Identify active customers who have not purchased from a specific product category, and then trigger email promotions related to those non-purchased product categories to increase share of wallet. How It Works View Email Example		UPSELL CAMPAIGNS Identify active customers who recently purchased specific product SKU(s), and then trigger an email promotion directly related to that purchase, to drive upgrades and incremental sales. How It Works View Email Example		FIRST TIME BUYER CAMPAIGN Identifies new customers making their first purchase and then triggers up to 4 emails based on continued purchase behavior, driving new customers to convert from 1-time buyers to 2- or 3-time buyers on the path to loyalty. How It Works View Email Example
PURCHASE ANNIVERSARY CAMPAIGN Identifies customers with a purchase anniversary and then triggers an email with an exclusive offer to help build customer lifetime value and incremental sales. How It Works View Email Example		TIME LAPSED CAMPAIGN Identifies customers with slowed purchase behavior and triggers a personalized promotional email to reactivate those customer accounts, restoring purchase frequency, and driving incremental sales. How It Works View Email Example		WIN-BACK CAMPAIGN Identifies customers who are no longer purchasing and then triggers an email with aggressive promotions to convert these inactive customers into active buyers. How It Works View Email Example

 
Additional Email Sales Pro Campaigns are in development. All enrolled users will be notified as they become available.

FREQUENTLY ASKED QUESTIONS:

1. What are the requirements to sign up for Email Sales Pro?
Email Sales Pro users must:
   1. Have an active Essendant's Email Service (DIY Email or OYB Email)
   2. Have an active sales-i account. (If you currently do not have a sales-i account and want to run Email Sales Pro, you can order “sales-i Lite” or the full sales-i program.)
Additional requirements listed here.

2. Who is sales-i?
sales-i is a sales intelligence tool that analyzes your customers buying behaviors, comparing each one to all your other customers, so you know exactly what they are buying, what they are not buying, and what they should be buying. By putting this information in the hands or your sales team they have a complete picture of their customers including insights into any changes in customer spend. Learn more about sales-i

3. Who will see my customer data?
Your customer sales data is protected and remains in your sales-i cube. The only specific data shared with Essendant is the customer's email address and the campaign type they are enrolled in, to properly trigger the right email campaign to the right end-user. In some campaigns, with your permission, additional end-customer specific fields may be passed to populate emails with first name, account number, etc.   In addition, total sales data will be shared at the campaign level, to understand how well campaigns are performing and to identify opportunities for improvement or changes needed. 

4. Do I have control over which emails are sent and can they be personalized?
Yes. Email Sales Pro allows you to select between one or all of the different email campaigns available. Each campaign can be further personalized with unique campaign offers (i.e. discounts) as well as business branding (i.e. your company logo, contact information, etc.).

5. Is there reporting available?
Yes. Both sales reporting and email metric reports are available for all Email Sales Pro programs.

6. Can I suppress customer contacts I do not want to receive these offers?
Yes. As part of the Email Sales Pro set up, you will be able to identify any customer contacts you do not want to be included in the campaigns. Contacts will also have the ability to opt-out from these emails through their email subscription preferences.

For more information about Email Sales Pro, please enter your information, and a representative will contact you as soon as possible.