Increase Your Website Traffic

Email is the most effective marketing channel to drive traffic to your website. If you are not actively marketing to your customers, you can bet that your competition is.

Watch this short video to learn how you can leverage professionally created content, specific to your business, and start successfully driving customers to your website.

Choosing the Right Email Service:

When evaluating which email provider you want to go with, it is important to select a service provider that can ensure high deliverability, provide professionally developed content, create targeted messaging, and analyze campaign results in real-time.

Essendant's Email Systems:

Essendant offers 2 email systems for you to choose from, based on your resources and technical capabilities. In addition, each service allows you to add free automated email options that make it easy for you to generate more revenue by reconnecting with customers based on their online shopping behaviors.

Do It Yourself (DIY) Email

  • Self-managed
  • Ability to edit emails and content
  • Products linked directly to your eCommerce website
  • Ability to create custom emails, landing pages and forms
  • Email metric reporting

On Your Behalf (OYB) Email

  • Essendant executes for you
  • No content editing capabilities 
  • Products linked directly to your eCommerce website
  • Limited to pre-built campaign emails
  • Monthly reporting available

Auto Response Email Campaigns

Create an even more powerful email program when you enable emails that are triggered based on how a visitor interacts with your website. Collectively referred to as Essendant's Auto Response Emails, they are available at no additional cost to you, if you are subscribed to one of our email systems and an active Digital Analytics service.

One reseller saw 211% increase in revenue just after 3 months of using the Abandoned Cart Email Program. Auto Response emails continue to see the highest engagement from recipients, as they are timely and most relevant to individual buyers. At the same time, they are all automated so there is no extra work for you to close the deal!

Types of Auto Response Email Programs

 Abandoned Cart icon  Browse Remarketing Icon Ratings and Reviews Icon 
Abandoned Cart Browse Remarketing Request For Reviews
Email reminder to assist in converting customers who built a shopping cart on your website, but did not complete their order. Email reminder to offer support to website visitors who look at product detail pages on your website, but leave without taking further action. Post-purchase email sent to customers to ask them to review their recent purchase(s). 
*Ratings and Reviews service required.

Sign Up Today!

To sign up, reach out to your Account Manager to place your order. 

For more information on Essendant's Email offering, click here to visit the Email Marketing Services section

 
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